Design Strategy Made Real
We Create the Places Where Brands Live: Clearly, Consistently and at Scale
At Kraido, we design the places where brands live: stores, branches, forecourts, and spaces of service that help people feel oriented, welcome, and confident in what comes next.
We are a focused team of designers and strategists who believe retail design is business strategy in physical form. We don’t decorate. We translate brand intent into environments that work, operationally, emotionally, and at scale.
Our process is grounded in listening, curiosity, and respect for the realities our clients face. We work closely, think deeply, and design with purpose, whether that means guiding a national rollout or reimagining a single customer moment.
The world doesn’t need more noise. It needs places that feel authentic, clear, and human. That’s the work we choose to do.
Retail is still, at its heart, a human experience.
Projects
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Wells Fargo
Exterior Sign System
Interior Sign System
First Articles
Sign production Reviews
Sign Rollout Strategy
Retail Sign Standards
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Texaco
New Concept Station Design
Retrofit Store Design
Store Prototyping
Retail Standards
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Alltown
Naming
Brand Identity Development
New Store Concept Design
Retrofit Store Design
Pilot Testing
Standards
Uniform Design
Packaging Design
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VyStar Credit Union
Experience Gap Assessment
Messaging Strategy
Brand Look and Feel Strategy
Programming Documents
Interior Sign and Graphic System
Interior Merchandising System
What We Do
Brand Identity
Brand identity is about figuring out who you really are and making sure everyone else gets it too. We help teams define their brand story, look, and voice so it feels natural, intentional, and easy to recognize. It’s less about chasing trends and more about building something that actually fits and can grow with you.
Why This Matters
When your brand is clear, decisions get easier, teams stay aligned, and customers know exactly what you stand for.
Retail Environments
Retail environments are where brands come to life. We design spaces that help people instantly understand where they are, what to do, and how the brand fits into their day. From first impressions to in-store moments, we focus on creating environments that feel welcoming, intuitive, and grounded in real customer behavior.
Why This Matters
Great spaces don’t just look good they build trust, reduce friction, and make people want to come back.
Corporate Environments
Corporate environments should feel like they belong to the people who work there. We design offices and branded interiors that reflect culture, support how teams actually work, and tell a clear story about the company. The result is a space that feels thoughtful, human, and connected to the brand not just another office.
Why This Matters
When people feel connected to their environment, they’re more engaged, more productive, and more proud of where they work.
Brand Standards
Brand standards are how you keep things from going off the rails. We create clear, practical guidelines that make it easy for teams and partners to apply the brand consistently without turning it into a rulebook nobody wants to read. They’re built for real-world use, not the shelf.
Why This Matters
Consistency builds trust, saves time, and protects the investment you’ve already made in your brand.
Who We Work With
Wells Fargo
Chevron
Alltown
Popeyes
Google
Jiffy Lube
ExtraMile
Texaco
Havoline
Caltex
Allsup’s
Key Bank
Veracyte
VyStar Credit Union
Keesler Federal Credit Union
Repairify
Delek
Public Storage
Let’s Connect!
We are brand strategists, graphic designers, architects, interior designers, product designers and project managers who work together to deliver on the needs of our clients. Most importantly, we genuinely enjoy what we do and always encourage a little fun along the way.